On August 13th, 2024, we celebrated Tunisian women and witnessed the birth of a new female network, The Women Sustainable Alliance, presided over by Mrs Donia Hamouda, CEO and founder of Tourismag.com.
The network aims to recognize women with remarkable skills leading the tourism and hospitality sector sustainably and passionately to shape the future of Tunisia.
The International Women Entrepreneur Council (CIFE) introduced the Women Sustainable Alliance at Dar El Molk, the guest house located a few miles from the capital, in the middle of the townie Mornag. It is known for its agricultural plain, mainly covered with vineyards and olive trees.
The CIFE president, Mrs Rachida Jabnoun, opened the ceremony with powerful words to glorify the Tunisian Woman for her achievements and leadership. Their excellencies, the ambassador of Türkiye in Tunis, the ambassador of Senegal in Tunis, the ambassador of Switzerland in Tunis and the ambassador of Argentina in Tunis, followed her talk by expressing their contentment for being present.
Keynote speakers from various fields addressed their concerns about the Tunisian tourism model, its impact on the environment and the role of women in this sector. Mrs Houda Nefzaoui from USAID Visit Tunisia Activity explained through statistics the competitiveness of Tunisian tourism compared with internationally famous destinations. She added that this Alliance can raise awareness about sustainability as tourism is bound to land and considered a means of socio-economic development, especially in developing countries such as Tunisia.
From our AmChamers [Members], Mrs Meriem Driss was present as a pioneer of the hospitality industry in Tunisia. We want to cheer her up about her contribution to promoting tourism in Tunisia, and we are delighted to have her among our family members at AmCham Tunisia.
Considering CIFE as a close association, AmCham Tunisia was thrilled to advertise this event for an effective partnership, as it is crucial to encourage and support women in these roles to promote gender diversity and strengthen the whole sector.